{ jsonpromptstudio }

what are you making?

Ad & UGC prompt structures

Production-grade JSON prompts for performance creative. Start with a proven ad structure, then switch tabs for the model you are actually using.

Use cases

13 ad formats

flagship example

Premium Product Hero: Rain Reflection

A high-polish product reveal built for beauty, fragrance, tech accessories or packaged goods.

Google · duration 4s, 6s, or 8s (8s required for 1080p, 4K, or reference images) · 720p, 1080p, or 4K · audio native · verified 2026-07-11 - click any value to edit
{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}
  • Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
  • Native audio: describe dialogue, ambient sound and music directly in the audio field.
Kuaishou · duration expanded limits; exact caps vary by mode · mode-dependent · audio native audio-visual output · verified 2026-07-11 - click any value to edit
{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}
  • Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
  • Write the action field as a shot note, not a keyword list.
ByteDance · duration 4-15s · 480p, 720p, 1080p, 4K ratios in Runway API · audio native synchronized audio on supported hosts · verified 2026-07-11 - click any value to edit
{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}
  • Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
  • Keep the camera block to a shot type plus one movement; stacking moves degrades output.
Alibaba · duration workflow-dependent · 720p open-weights TI2V · audio none in base text/image-to-video pipeline · verified 2026-07-11 - click any value to edit
{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}
  • Wan 2.2 is the latest version with genuinely open, downloadable weights.
  • Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
Runway · duration 2-10s · 720p; output dimensions vary by aspect ratio · audio none in video generation · verified 2026-07-11 - click any value to edit
{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}
  • Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
  • Image-to-video prompts should focus on describing the motion of the scene.

All ad flagships

brand + references + negatives included
product hero

Premium Product Hero: Rain Reflection

A high-polish product reveal built for beauty, fragrance, tech accessories or packaged goods.

23 fields
UGC testimonial

UGC Testimonial: Bathroom Mirror Proof

A creator-style testimonial that feels native to TikTok while still giving the model clear shot control.

22 fields
app demo

App Demo: Phone Scroll Problem/Solution

A screen-led app ad structure that avoids asking the model to invent exact UI text.

18 fields
problem-agitate-solve

Problem-Agitate-Solve: Desk Chaos

A classic direct-response structure expressed as a three-beat visual sequence.

18 fields
unboxing

Unboxing Hook: First Three Seconds

A tactile unboxing sequence that prioritizes the opening hook and product reveal.

19 fields
before/after

Before/After: Cleaning Transformation

A conversion-friendly transformation shot with a clear visual payoff.

18 fields
founder-to-camera

Founder-to-Camera: Origin Hook

A simple direct-response founder ad with clear framing and honest tone.

20 fields
food/beverage

Food & Beverage: Macro Pour

A sensory macro shot for drinks, sauces, supplements or packaged food.

18 fields
fashion

Fashion Drop: Street Turn Reveal

A fashion-first template for showing fit, fabric and movement in a social ad.

20 fields
product hero

Product Swap: Same Shot Variant

A repeatable structure for testing product variants while preserving lighting and camera.

20 fields
product hero

Cosmetics: Texture Swipe

A macro beauty shot focused on texture, shade and application.

19 fields
lifestyle product

Wearable Tech: Morning Routine

A lifestyle ad showing the product inside a believable daily routine.

19 fields
real estate

Real Estate: Sunlit Walkthrough

A clean property tour clip structured around spatial continuity.

18 fields
service ad

Local Service: Trust Builder

A service-business ad that shows process, people and outcome without fake text overlays.

17 fields
travel ad

Travel Offer: Destination Hook

A travel-ad structure that leads with the emotional destination shot and leaves room for offer overlays.

18 fields
food/beverage

Restaurant: Table Pullback

A local restaurant ad that shows plated food, atmosphere and a human handoff.

19 fields

Brand and reference caveat

Hex colors are creative direction, not exact color management. Video models approximate palette and cannot reliably render exact logos or readable UI. Use reference images for product shape and style, then add exact logos, UI, captions, claims and compliance text in post.