what are you making?
Ad & UGC prompt structures
Production-grade JSON prompts for performance creative. Start with a proven ad structure, then switch tabs for the model you are actually using.
Use cases
13 ad formatsproduct hero
3 production structures
UGC testimonial
1 production structures
app demo
1 production structures
problem-agitate-solve
1 production structures
unboxing
1 production structures
before/after
1 production structures
founder-to-camera
1 production structures
food/beverage
2 production structures
fashion
1 production structures
lifestyle product
1 production structures
real estate
1 production structures
service ad
1 production structures
travel ad
1 production structures
flagship example
Premium Product Hero: Rain Reflection
A high-polish product reveal built for beauty, fragrance, tech accessories or packaged goods.
{
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
- Native audio: describe dialogue, ambient sound and music directly in the audio field.
{
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
- Write the action field as a shot note, not a keyword list.
{
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
- Keep the camera block to a shot type plus one movement; stacking moves degrades output.
{
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Wan 2.2 is the latest version with genuinely open, downloadable weights.
- Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
{
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
} {
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
- Image-to-video prompts should focus on describing the motion of the scene.
All ad flagships
brand + references + negatives includedPremium Product Hero: Rain Reflection
A high-polish product reveal built for beauty, fragrance, tech accessories or packaged goods.
23 fields UGC testimonialUGC Testimonial: Bathroom Mirror Proof
A creator-style testimonial that feels native to TikTok while still giving the model clear shot control.
22 fields app demoApp Demo: Phone Scroll Problem/Solution
A screen-led app ad structure that avoids asking the model to invent exact UI text.
18 fields problem-agitate-solveProblem-Agitate-Solve: Desk Chaos
A classic direct-response structure expressed as a three-beat visual sequence.
18 fields unboxingUnboxing Hook: First Three Seconds
A tactile unboxing sequence that prioritizes the opening hook and product reveal.
19 fields before/afterBefore/After: Cleaning Transformation
A conversion-friendly transformation shot with a clear visual payoff.
18 fields founder-to-cameraFounder-to-Camera: Origin Hook
A simple direct-response founder ad with clear framing and honest tone.
20 fields food/beverageFood & Beverage: Macro Pour
A sensory macro shot for drinks, sauces, supplements or packaged food.
18 fields fashionFashion Drop: Street Turn Reveal
A fashion-first template for showing fit, fabric and movement in a social ad.
20 fields product heroProduct Swap: Same Shot Variant
A repeatable structure for testing product variants while preserving lighting and camera.
20 fields product heroCosmetics: Texture Swipe
A macro beauty shot focused on texture, shade and application.
19 fields lifestyle productWearable Tech: Morning Routine
A lifestyle ad showing the product inside a believable daily routine.
19 fields real estateReal Estate: Sunlit Walkthrough
A clean property tour clip structured around spatial continuity.
18 fields service adLocal Service: Trust Builder
A service-business ad that shows process, people and outcome without fake text overlays.
17 fields travel adTravel Offer: Destination Hook
A travel-ad structure that leads with the emotional destination shot and leaves room for offer overlays.
18 fields food/beverageRestaurant: Table Pullback
A local restaurant ad that shows plated food, atmosphere and a human handoff.
19 fieldsBrand and reference caveat
Hex colors are creative direction, not exact color management. Video models approximate palette and cannot reliably render exact logos or readable UI. Use reference images for product shape and style, then add exact logos, UI, captions, claims and compliance text in post.