Ad & UGC Flagships
Premium Product Hero: Rain Reflection
A high-polish product reveal built for beauty, fragrance, tech accessories or packaged goods.. Best for: Product launch, landing page hero, paid social creative.
product herobeautyfragrancepremiumreference image
- Pick your model's tab — the JSON re-shapes itself to that model's block order and limits.
- Click any green value to edit it in place — swap the subject, setting, or style for your own.
- Copy and paste the JSON as your prompt in the tool — links below.
{
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
}- Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
- Native audio: describe dialogue, ambient sound and music directly in the audio field.
{
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
}- Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
- Write the action field as a shot note, not a keyword list.
{
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
}- Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
- Keep the camera block to a shot type plus one movement; stacking moves degrades output.
{
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
}- Wan 2.2 is the latest version with genuinely open, downloadable weights.
- Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
{
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"distance": "tight product close-up",
"movement": "slow dolly in"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"quality": "glossy, high-contrast, precise reflections",
"direction": "side-lit with narrow rim highlights"
},
"style": "luxury commercial, tactile macro detail, cinematic product photography",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
}
}{
"references": {
"product_image": "Upload one clean product packshot or hero product image as the main product reference.",
"style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
"notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#0B0E12, #FFB454, #E8E4D9",
"logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
"tone": "premium, sensory, restrained, confident"
},
"subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
"action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
"camera": {
"movement": "slow dolly in",
"lens_mm": 70,
"distance": "tight product close-up"
},
"scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
"lighting": {
"type": "controlled studio key light",
"direction": "side-lit with narrow rim highlights",
"quality": "glossy, high-contrast, precise reflections"
},
"style": {
"aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
"color_palette": "black, amber, soft ivory, small neon accents"
},
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
"lock_style": true
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
}- Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
- Image-to-video prompts should focus on describing the motion of the scene.
Run this prompt
Copy the JSON above, then paste it as your prompt in any of these tools. Veo 3.1 is free to try inside Gemini (daily limit applies).
What each block does
| Block | Purpose |
|---|---|
| references | Optional image inputs: product, character face, or style frame. Use these where the model supports references; otherwise treat them as setup notes. |
| brand | Brand constraints: colors, logo handling and voice. Models approximate hex colors and cannot render exact logos reliably; use a reference image or add exact logos in post. |
| scene | Where it happens: location, time of day, weather, mood of the space. |
| subject | Who or what the shot is about. Keep it to one clear subject — models blur focus when given several. |
| action | What visibly happens during the clip. Describe motion the camera can see, not internal states. |
| camera | Shot framing and movement. One movement per clip reads best on every current model. |
| lighting | Light source, quality and shadow behavior. The single highest-leverage block for realism. |
| style | Aesthetic direction: film stock, color palette, references, tone. |
| audio | Dialogue, ambient sound and music. Only Veo 3.1, Kling 3.0 and Seedance 2.0 render audio natively. |
| technical | Render settings: aspect ratio, duration, fps, seed for reproducibility, negative prompt. |
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