Turn one idea into model-ready ad prompts.

{
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "distance": "tight product close-up",
    "movement": "slow dolly in"
  },
  "lighting": {
    "type": "controlled studio key light",
    "quality": "glossy, high-contrast, precise reflections",
    "direction": "side-lit with narrow rim highlights"
  },
  "style": "luxury commercial, tactile macro detail, cinematic product photography",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  },
  "production_notes": {
    "prompt_level": "advanced",
    "operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
  }
}

• Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
• Write the action field as a shot note, not a keyword list.

{
  "camera": {
    "distance": "tight product close-up",
    "movement": "slow dolly in"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "quality": "glossy, high-contrast, precise reflections",
    "direction": "side-lit with narrow rim highlights"
  },
  "style": "luxury commercial, tactile macro detail, cinematic product photography",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "audio": "soft rain bed, subtle low-frequency swell, delicate glass-like shimmer on reveal",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  },
  "production_notes": {
    "prompt_level": "advanced",
    "operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
  }
}

• Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
• Keep the camera block to a shot type plus one movement; stacking moves degrades output.

{
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "distance": "tight product close-up",
    "movement": "slow dolly in"
  },
  "lighting": {
    "type": "controlled studio key light",
    "quality": "glossy, high-contrast, precise reflections",
    "direction": "side-lit with narrow rim highlights"
  },
  "style": "luxury commercial, tactile macro detail, cinematic product photography",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  },
  "production_notes": {
    "prompt_level": "advanced",
    "operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
  }
}

• Wan 2.2 is the latest version with genuinely open, downloadable weights.
• Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.

{
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "camera": {
    "distance": "tight product close-up",
    "movement": "slow dolly in"
  },
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "quality": "glossy, high-contrast, precise reflections",
    "direction": "side-lit with narrow rim highlights"
  },
  "style": "luxury commercial, tactile macro detail, cinematic product photography",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands"
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  }
}

{
  "references": {
    "product_image": "Upload one clean product packshot or hero product image as the main product reference.",
    "style_frame": "Moody premium ad frame: wet pavement, controlled reflections, dark background, precise highlight lines.",
    "notes": "Keep product geometry, label placement and silhouette consistent with the product reference.",
    "model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
  },
  "brand": {
    "hex_colors": "#0B0E12, #FFB454, #E8E4D9",
    "logo_handling": "Do not invent logo details; preserve from product reference or leave room for logo overlay in post.",
    "tone": "premium, sensory, restrained, confident"
  },
  "subject": "Hero product centered on a glossy rain-soaked surface with tiny water beads on the packaging",
  "action": "A slow highlight sweep reveals the product shape while neon reflections ripple subtly across the surface",
  "camera": {
    "movement": "slow dolly in",
    "lens_mm": 70,
    "distance": "tight product close-up"
  },
  "scene": "Night studio set dressed like a rainy Tokyo street corner, dark negative space behind the product",
  "lighting": {
    "type": "controlled studio key light",
    "direction": "side-lit with narrow rim highlights",
    "quality": "glossy, high-contrast, precise reflections"
  },
  "style": {
    "aesthetic": "luxury commercial, tactile macro detail, cinematic product photography",
    "color_palette": "black, amber, soft ivory, small neon accents"
  },
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "warped label, extra logos, unreadable text, melted packaging, floating product, hands",
    "lock_style": true
  },
  "production_notes": {
    "prompt_level": "advanced",
    "operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
  }
}

• Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
• Image-to-video prompts should focus on describing the motion of the scene.