{ jsonpromptstudio }

Ad & UGC Flagships

Problem-Agitate-Solve: Desk Chaos

A classic direct-response structure expressed as a three-beat visual sequence.. Best for: SaaS, productivity, home office, services, creator tools.

problem agitate solvedirect responsesaasproductivityhook

  1. Pick your model's tab — the JSON re-shapes itself to that model's block order and limits.
  2. Click any green value to edit it in place — swap the subject, setting, or style for your own.
  3. Copy and paste the JSON as your prompt in the tool — links below.
Google · duration 4s, 6s, or 8s (8s required for 1080p, 4K, or reference images) · 720p, 1080p, or 4K · audio native · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Optional app screen, product or service visual reference.",
    "style_frame": "Split-feeling but continuous desk scene: messy before, calm after.",
    "model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
  },
  "brand": {
    "hex_colors": "#2563EB, #F8FAFC, #111827",
    "logo_handling": "Leave top-right negative space for a clean logo overlay in post.",
    "tone": "direct, useful, relief-oriented"
  },
  "scene": "Home office desk, evening light shifting into clean morning brightness after solution beat",
  "subject": "Overwhelmed creator at a cluttered desk with laptop, sticky notes and phone notifications",
  "action": "Beat 1: creator rubs temples at messy desk. Beat 2: notifications pile up visually. Beat 3: one click clears the chaos into a focused dashboard and calm workspace.",
  "camera": {
    "movement": "controlled push-in during problem, then steady frame during solution",
    "lens_mm": 35,
    "distance": "medium desk shot"
  },
  "lighting": {
    "type": "mixed practical light changing to soft daylight"
  },
  "style": "performance marketing ad, clear visual metaphor, realistic not cartoonish",
  "audio": "notification pings, short tension rise, clean relief hit, no voiceover required",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake readable notifications, chaotic text overlays, impossible UI, extra hands, jump cuts that break continuity"
  }
}
  • Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
  • Native audio: describe dialogue, ambient sound and music directly in the audio field.
Kuaishou · duration expanded limits; exact caps vary by mode · mode-dependent · audio native audio-visual output · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Optional app screen, product or service visual reference.",
    "style_frame": "Split-feeling but continuous desk scene: messy before, calm after.",
    "model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
  },
  "brand": {
    "hex_colors": "#2563EB, #F8FAFC, #111827",
    "logo_handling": "Leave top-right negative space for a clean logo overlay in post.",
    "tone": "direct, useful, relief-oriented"
  },
  "subject": "Overwhelmed creator at a cluttered desk with laptop, sticky notes and phone notifications",
  "action": "Beat 1: creator rubs temples at messy desk. Beat 2: notifications pile up visually. Beat 3: one click clears the chaos into a focused dashboard and calm workspace.",
  "scene": "Home office desk, evening light shifting into clean morning brightness after solution beat",
  "camera": {
    "movement": "controlled push-in during problem, then steady frame during solution",
    "lens_mm": 35,
    "distance": "medium desk shot"
  },
  "lighting": {
    "type": "mixed practical light changing to soft daylight"
  },
  "style": "performance marketing ad, clear visual metaphor, realistic not cartoonish",
  "audio": "notification pings, short tension rise, clean relief hit, no voiceover required",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake readable notifications, chaotic text overlays, impossible UI, extra hands, jump cuts that break continuity"
  }
}
  • Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
  • Write the action field as a shot note, not a keyword list.
ByteDance · duration 4-15s · 480p, 720p, 1080p, 4K ratios in Runway API · audio native synchronized audio on supported hosts · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Optional app screen, product or service visual reference.",
    "style_frame": "Split-feeling but continuous desk scene: messy before, calm after.",
    "model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
  },
  "brand": {
    "hex_colors": "#2563EB, #F8FAFC, #111827",
    "logo_handling": "Leave top-right negative space for a clean logo overlay in post.",
    "tone": "direct, useful, relief-oriented"
  },
  "camera": {
    "movement": "controlled push-in during problem, then steady frame during solution",
    "lens_mm": 35,
    "distance": "medium desk shot"
  },
  "subject": "Overwhelmed creator at a cluttered desk with laptop, sticky notes and phone notifications",
  "action": "Beat 1: creator rubs temples at messy desk. Beat 2: notifications pile up visually. Beat 3: one click clears the chaos into a focused dashboard and calm workspace.",
  "scene": "Home office desk, evening light shifting into clean morning brightness after solution beat",
  "lighting": {
    "type": "mixed practical light changing to soft daylight"
  },
  "style": "performance marketing ad, clear visual metaphor, realistic not cartoonish",
  "audio": "notification pings, short tension rise, clean relief hit, no voiceover required",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake readable notifications, chaotic text overlays, impossible UI, extra hands, jump cuts that break continuity"
  }
}
  • Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
  • Keep the camera block to a shot type plus one movement; stacking moves degrades output.
Alibaba · duration workflow-dependent · 720p open-weights TI2V · audio none in base text/image-to-video pipeline · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Optional app screen, product or service visual reference.",
    "style_frame": "Split-feeling but continuous desk scene: messy before, calm after.",
    "model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
  },
  "brand": {
    "hex_colors": "#2563EB, #F8FAFC, #111827",
    "logo_handling": "Leave top-right negative space for a clean logo overlay in post.",
    "tone": "direct, useful, relief-oriented"
  },
  "subject": "Overwhelmed creator at a cluttered desk with laptop, sticky notes and phone notifications",
  "action": "Beat 1: creator rubs temples at messy desk. Beat 2: notifications pile up visually. Beat 3: one click clears the chaos into a focused dashboard and calm workspace.",
  "scene": "Home office desk, evening light shifting into clean morning brightness after solution beat",
  "camera": {
    "movement": "controlled push-in during problem, then steady frame during solution",
    "lens_mm": 35,
    "distance": "medium desk shot"
  },
  "lighting": {
    "type": "mixed practical light changing to soft daylight"
  },
  "style": "performance marketing ad, clear visual metaphor, realistic not cartoonish",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake readable notifications, chaotic text overlays, impossible UI, extra hands, jump cuts that break continuity"
  }
}
  • Wan 2.2 is the latest version with genuinely open, downloadable weights.
  • Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
Runway · duration 2-10s · 720p; output dimensions vary by aspect ratio · audio none in video generation · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Optional app screen, product or service visual reference.",
    "style_frame": "Split-feeling but continuous desk scene: messy before, calm after.",
    "model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
  },
  "brand": {
    "hex_colors": "#2563EB, #F8FAFC, #111827",
    "logo_handling": "Leave top-right negative space for a clean logo overlay in post.",
    "tone": "direct, useful, relief-oriented"
  },
  "subject": "Overwhelmed creator at a cluttered desk with laptop, sticky notes and phone notifications",
  "action": "Beat 1: creator rubs temples at messy desk. Beat 2: notifications pile up visually. Beat 3: one click clears the chaos into a focused dashboard and calm workspace.",
  "camera": {
    "movement": "controlled push-in during problem, then steady frame during solution",
    "lens_mm": 35,
    "distance": "medium desk shot"
  },
  "scene": "Home office desk, evening light shifting into clean morning brightness after solution beat",
  "lighting": {
    "type": "mixed practical light changing to soft daylight"
  },
  "style": "performance marketing ad, clear visual metaphor, realistic not cartoonish",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake readable notifications, chaotic text overlays, impossible UI, extra hands, jump cuts that break continuity"
  }
}
  • Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
  • Image-to-video prompts should focus on describing the motion of the scene.

Run this prompt

Copy the JSON above, then paste it as your prompt in any of these tools. Veo 3.1 is free to try inside Gemini (daily limit applies).

Veo 3.1 — free in Gemini ↗Veo 3.1 — Google Flow ↗Kling 3.0 — official app ↗Higgsfield — Kling, Seedance & Wan ↗fal.ai — API playground ↗Seedance 2.0 — Dreamina ↗Runway Gen-4.5 ↗

What each block does

BlockPurpose
referencesOptional image inputs: product, character face, or style frame. Use these where the model supports references; otherwise treat them as setup notes.
brandBrand constraints: colors, logo handling and voice. Models approximate hex colors and cannot render exact logos reliably; use a reference image or add exact logos in post.
sceneWhere it happens: location, time of day, weather, mood of the space.
subjectWho or what the shot is about. Keep it to one clear subject — models blur focus when given several.
actionWhat visibly happens during the clip. Describe motion the camera can see, not internal states.
cameraShot framing and movement. One movement per clip reads best on every current model.
lightingLight source, quality and shadow behavior. The single highest-leverage block for realism.
styleAesthetic direction: film stock, color palette, references, tone.
audioDialogue, ambient sound and music. Only Veo 3.1, Kling 3.0 and Seedance 2.0 render audio natively.
technicalRender settings: aspect ratio, duration, fps, seed for reproducibility, negative prompt.

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