Ad & UGC Flagships
Before/After: Cleaning Transformation
A conversion-friendly transformation shot with a clear visual payoff.. Best for: Home goods, cleaning products, tools, services.
before aftercleaningtransformationhomeproof
- Pick your model's tab — the JSON re-shapes itself to that model's block order and limits.
- Click any green value to edit it in place — swap the subject, setting, or style for your own.
- Copy and paste the JSON as your prompt in the tool — links below.
{
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"camera": {
"distance": "close tabletop view",
"movement": "static tripod shot"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"audio": "spray mist, wipe squeak, subtle satisfying riser",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"audio": "spray mist, wipe squeak, subtle satisfying riser",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
- Native audio: describe dialogue, ambient sound and music directly in the audio field.
{
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"camera": {
"distance": "close tabletop view",
"movement": "static tripod shot"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"audio": "spray mist, wipe squeak, subtle satisfying riser",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"audio": "spray mist, wipe squeak, subtle satisfying riser",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
- Write the action field as a shot note, not a keyword list.
{
"camera": {
"distance": "close tabletop view",
"movement": "static tripod shot"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"audio": "spray mist, wipe squeak, subtle satisfying riser",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"audio": "spray mist, wipe squeak, subtle satisfying riser",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
- Keep the camera block to a shot type plus one movement; stacking moves degrades output.
{
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"camera": {
"distance": "close tabletop view",
"movement": "static tripod shot"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Wan 2.2 is the latest version with genuinely open, downloadable weights.
- Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
{
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"camera": {
"distance": "close tabletop view",
"movement": "static tripod shot"
},
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
}
} {
"references": {
"product_image": "Optional product spray bottle, tool or device reference.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#0F766E, #FFFFFF, #1F2937",
"logo_handling": "Keep brand mark off-screen or on product reference only; overlay exact logo later.",
"tone": "practical, proof-first, satisfying"
},
"subject": "A messy kitchen stovetop with grease marks and crumbs, product placed clearly near frame edge",
"action": "A hand sprays once, wipes across the surface, and reveals a clean reflective strip in a single left-to-right motion",
"camera": {
"movement": "static tripod shot",
"lens_mm": 35,
"distance": "close tabletop view"
},
"scene": "Real apartment kitchen, morning light, believable countertop clutter kept outside the main action path",
"lighting": {
"type": "natural window light",
"quality": "soft realistic highlights on clean surface"
},
"style": "satisfying before-and-after ad, practical realism, no exaggerated sparkle effects",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "magical instant change, fake text, warped hands, unsafe chemical splash, overdone sparkles"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
- Image-to-video prompts should focus on describing the motion of the scene.
Run this prompt
Copy the JSON above, then paste it as your prompt in any of these tools. Veo 3.1 is free to try inside Gemini (daily limit applies).
What each block does
| Block | Purpose |
|---|---|
| references | Optional image inputs: product, character face, or style frame. Use these where the model supports references; otherwise treat them as setup notes. |
| brand | Brand constraints: colors, logo handling and voice. Models approximate hex colors and cannot render exact logos reliably; use a reference image or add exact logos in post. |
| scene | Where it happens: location, time of day, weather, mood of the space. |
| subject | Who or what the shot is about. Keep it to one clear subject — models blur focus when given several. |
| action | What visibly happens during the clip. Describe motion the camera can see, not internal states. |
| camera | Shot framing and movement. One movement per clip reads best on every current model. |
| lighting | Light source, quality and shadow behavior. The single highest-leverage block for realism. |
| style | Aesthetic direction: film stock, color palette, references, tone. |
| audio | Dialogue, ambient sound and music. Only Veo 3.1, Kling 3.0 and Seedance 2.0 render audio natively. |
| technical | Render settings: aspect ratio, duration, fps, seed for reproducibility, negative prompt. |
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Unboxing Hook: First Three Seconds
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App Demo: Phone Scroll Problem/Solution
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