{ jsonpromptstudio }

Ad & UGC Flagships

Unboxing Hook: First Three Seconds

A tactile unboxing sequence that prioritizes the opening hook and product reveal.. Best for: E-commerce unboxing, TikTok ads, creator seeding.

unboxingecommercehookhandsproduct

  1. Pick your model's tab — the JSON re-shapes itself to that model's block order and limits.
  2. Click any green value to edit it in place — swap the subject, setting, or style for your own.
  3. Copy and paste the JSON as your prompt in the tool — links below.
Google · duration 4s, 6s, or 8s (8s required for 1080p, 4K, or reference images) · 720p, 1080p, or 4K · audio native · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Product box or packaging reference image.",
    "style_frame": "Clean overhead desk shot with soft shadows and natural hands.",
    "model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
  },
  "brand": {
    "hex_colors": "#111111, #E8E4D9, #FFB454",
    "logo_handling": "Use packaging reference for logo placement; add exact logo in post if needed.",
    "tone": "curious, tactile, satisfying"
  },
  "scene": "Minimal tabletop set with packing paper, thank-you card, and one warm practical light",
  "subject": "A pair of natural human hands unboxing a premium product on a dark tabletop",
  "action": "Hands pull the tear strip, lift the lid, peel back tissue paper, and reveal the product in one satisfying sequence",
  "camera": {
    "movement": "locked overhead shot with a tiny push-in during reveal",
    "lens_mm": 35,
    "distance": "top-down medium close-up"
  },
  "lighting": {
    "type": "soft overhead key with warm edge light",
    "quality": "soft shadows, tactile paper texture"
  },
  "style": "premium unboxing, satisfying social video, crisp product detail",
  "audio": "paper tear, box lid friction, soft tactile foley, restrained music pulse",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "extra fingers, broken packaging, illegible text, floating objects, messy background"
  }
}
  • Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
  • Native audio: describe dialogue, ambient sound and music directly in the audio field.
Kuaishou · duration expanded limits; exact caps vary by mode · mode-dependent · audio native audio-visual output · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Product box or packaging reference image.",
    "style_frame": "Clean overhead desk shot with soft shadows and natural hands.",
    "model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
  },
  "brand": {
    "hex_colors": "#111111, #E8E4D9, #FFB454",
    "logo_handling": "Use packaging reference for logo placement; add exact logo in post if needed.",
    "tone": "curious, tactile, satisfying"
  },
  "subject": "A pair of natural human hands unboxing a premium product on a dark tabletop",
  "action": "Hands pull the tear strip, lift the lid, peel back tissue paper, and reveal the product in one satisfying sequence",
  "scene": "Minimal tabletop set with packing paper, thank-you card, and one warm practical light",
  "camera": {
    "movement": "locked overhead shot with a tiny push-in during reveal",
    "lens_mm": 35,
    "distance": "top-down medium close-up"
  },
  "lighting": {
    "type": "soft overhead key with warm edge light",
    "quality": "soft shadows, tactile paper texture"
  },
  "style": "premium unboxing, satisfying social video, crisp product detail",
  "audio": "paper tear, box lid friction, soft tactile foley, restrained music pulse",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "extra fingers, broken packaging, illegible text, floating objects, messy background"
  }
}
  • Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
  • Write the action field as a shot note, not a keyword list.
ByteDance · duration 4-15s · 480p, 720p, 1080p, 4K ratios in Runway API · audio native synchronized audio on supported hosts · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Product box or packaging reference image.",
    "style_frame": "Clean overhead desk shot with soft shadows and natural hands.",
    "model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
  },
  "brand": {
    "hex_colors": "#111111, #E8E4D9, #FFB454",
    "logo_handling": "Use packaging reference for logo placement; add exact logo in post if needed.",
    "tone": "curious, tactile, satisfying"
  },
  "camera": {
    "movement": "locked overhead shot with a tiny push-in during reveal",
    "lens_mm": 35,
    "distance": "top-down medium close-up"
  },
  "subject": "A pair of natural human hands unboxing a premium product on a dark tabletop",
  "action": "Hands pull the tear strip, lift the lid, peel back tissue paper, and reveal the product in one satisfying sequence",
  "scene": "Minimal tabletop set with packing paper, thank-you card, and one warm practical light",
  "lighting": {
    "type": "soft overhead key with warm edge light",
    "quality": "soft shadows, tactile paper texture"
  },
  "style": "premium unboxing, satisfying social video, crisp product detail",
  "audio": "paper tear, box lid friction, soft tactile foley, restrained music pulse",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "extra fingers, broken packaging, illegible text, floating objects, messy background"
  }
}
  • Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
  • Keep the camera block to a shot type plus one movement; stacking moves degrades output.
Alibaba · duration workflow-dependent · 720p open-weights TI2V · audio none in base text/image-to-video pipeline · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Product box or packaging reference image.",
    "style_frame": "Clean overhead desk shot with soft shadows and natural hands.",
    "model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
  },
  "brand": {
    "hex_colors": "#111111, #E8E4D9, #FFB454",
    "logo_handling": "Use packaging reference for logo placement; add exact logo in post if needed.",
    "tone": "curious, tactile, satisfying"
  },
  "subject": "A pair of natural human hands unboxing a premium product on a dark tabletop",
  "action": "Hands pull the tear strip, lift the lid, peel back tissue paper, and reveal the product in one satisfying sequence",
  "scene": "Minimal tabletop set with packing paper, thank-you card, and one warm practical light",
  "camera": {
    "movement": "locked overhead shot with a tiny push-in during reveal",
    "lens_mm": 35,
    "distance": "top-down medium close-up"
  },
  "lighting": {
    "type": "soft overhead key with warm edge light",
    "quality": "soft shadows, tactile paper texture"
  },
  "style": "premium unboxing, satisfying social video, crisp product detail",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "extra fingers, broken packaging, illegible text, floating objects, messy background"
  }
}
  • Wan 2.2 is the latest version with genuinely open, downloadable weights.
  • Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
Runway · duration 2-10s · 720p; output dimensions vary by aspect ratio · audio none in video generation · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "product_image": "Product box or packaging reference image.",
    "style_frame": "Clean overhead desk shot with soft shadows and natural hands.",
    "model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
  },
  "brand": {
    "hex_colors": "#111111, #E8E4D9, #FFB454",
    "logo_handling": "Use packaging reference for logo placement; add exact logo in post if needed.",
    "tone": "curious, tactile, satisfying"
  },
  "subject": "A pair of natural human hands unboxing a premium product on a dark tabletop",
  "action": "Hands pull the tear strip, lift the lid, peel back tissue paper, and reveal the product in one satisfying sequence",
  "camera": {
    "movement": "locked overhead shot with a tiny push-in during reveal",
    "lens_mm": 35,
    "distance": "top-down medium close-up"
  },
  "scene": "Minimal tabletop set with packing paper, thank-you card, and one warm practical light",
  "lighting": {
    "type": "soft overhead key with warm edge light",
    "quality": "soft shadows, tactile paper texture"
  },
  "style": "premium unboxing, satisfying social video, crisp product detail",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "extra fingers, broken packaging, illegible text, floating objects, messy background"
  }
}
  • Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
  • Image-to-video prompts should focus on describing the motion of the scene.

Run this prompt

Copy the JSON above, then paste it as your prompt in any of these tools. Veo 3.1 is free to try inside Gemini (daily limit applies).

Veo 3.1 — free in Gemini ↗Veo 3.1 — Google Flow ↗Kling 3.0 — official app ↗Higgsfield — Kling, Seedance & Wan ↗fal.ai — API playground ↗Seedance 2.0 — Dreamina ↗Runway Gen-4.5 ↗

What each block does

BlockPurpose
referencesOptional image inputs: product, character face, or style frame. Use these where the model supports references; otherwise treat them as setup notes.
brandBrand constraints: colors, logo handling and voice. Models approximate hex colors and cannot render exact logos reliably; use a reference image or add exact logos in post.
sceneWhere it happens: location, time of day, weather, mood of the space.
subjectWho or what the shot is about. Keep it to one clear subject — models blur focus when given several.
actionWhat visibly happens during the clip. Describe motion the camera can see, not internal states.
cameraShot framing and movement. One movement per clip reads best on every current model.
lightingLight source, quality and shadow behavior. The single highest-leverage block for realism.
styleAesthetic direction: film stock, color palette, references, tone.
audioDialogue, ambient sound and music. Only Veo 3.1, Kling 3.0 and Seedance 2.0 render audio natively.
technicalRender settings: aspect ratio, duration, fps, seed for reproducibility, negative prompt.

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