Ad & UGC Flagships
Cosmetics: Texture Swipe
A macro beauty shot focused on texture, shade and application.. Best for: Makeup, skincare, beauty product ads, shade launches.
beautycosmeticsmacrotextureproduct
- Pick your model's tab — the JSON re-shapes itself to that model's block order and limits.
- Click any green value to edit it in place — swap the subject, setting, or style for your own.
- Copy and paste the JSON as your prompt in the tool — links below.
{
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"camera": {
"distance": "extreme close-up",
"movement": "slow macro slide"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"audio": "soft tactile swipe, gentle airy music",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"audio": "soft tactile swipe, gentle airy music",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
- Native audio: describe dialogue, ambient sound and music directly in the audio field.
{
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"camera": {
"distance": "extreme close-up",
"movement": "slow macro slide"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"audio": "soft tactile swipe, gentle airy music",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"audio": "soft tactile swipe, gentle airy music",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
- Write the action field as a shot note, not a keyword list.
{
"camera": {
"distance": "extreme close-up",
"movement": "slow macro slide"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"audio": "soft tactile swipe, gentle airy music",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"audio": "soft tactile swipe, gentle airy music",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
- Keep the camera block to a shot type plus one movement; stacking moves degrades output.
{
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"camera": {
"distance": "extreme close-up",
"movement": "slow macro slide"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Wan 2.2 is the latest version with genuinely open, downloadable weights.
- Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
{
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"camera": {
"distance": "extreme close-up",
"movement": "slow macro slide"
},
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
}
} {
"references": {
"product_image": "Cosmetics tube, jar or palette reference image.",
"style_frame": "Clean macro swatch with creamy texture and premium beauty lighting.",
"model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
},
"brand": {
"hex_colors": "#F5D0C5, #7F1D1D, #FFF7F2",
"logo_handling": "Do not invent label copy; use product reference or add exact wordmark in post.",
"tone": "sensory, polished, intimate"
},
"subject": "Product jar open beside a smooth cream texture swatch on a neutral surface",
"action": "A fingertip makes one slow swipe through the cream, showing texture, sheen and pigment payoff",
"camera": {
"movement": "slow macro slide",
"lens_mm": 100,
"distance": "extreme close-up"
},
"scene": "Minimal beauty tabletop with soft blush-toned backdrop",
"lighting": {
"type": "large softbox beauty light",
"quality": "soft specular highlights, creamy texture detail"
},
"style": "premium cosmetics macro ad, tactile, high-end beauty campaign",
"technical": {
"aspect_ratio": "9:16",
"duration_seconds": 8,
"fps": 24,
"negative_prompt": "messy product, distorted fingers, fake text, oversharpened skin, plastic texture"
},
"production_notes": {
"prompt_level": "advanced",
"operator_checklist": "Confirm reference inputs, brand/logo handling, duration, audio support, and aspect ratio inside the target model before rendering."
}
} - Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
- Image-to-video prompts should focus on describing the motion of the scene.
Run this prompt
Copy the JSON above, then paste it as your prompt in any of these tools. Veo 3.1 is free to try inside Gemini (daily limit applies).
What each block does
| Block | Purpose |
|---|---|
| references | Optional image inputs: product, character face, or style frame. Use these where the model supports references; otherwise treat them as setup notes. |
| brand | Brand constraints: colors, logo handling and voice. Models approximate hex colors and cannot render exact logos reliably; use a reference image or add exact logos in post. |
| scene | Where it happens: location, time of day, weather, mood of the space. |
| subject | Who or what the shot is about. Keep it to one clear subject — models blur focus when given several. |
| action | What visibly happens during the clip. Describe motion the camera can see, not internal states. |
| camera | Shot framing and movement. One movement per clip reads best on every current model. |
| lighting | Light source, quality and shadow behavior. The single highest-leverage block for realism. |
| style | Aesthetic direction: film stock, color palette, references, tone. |
| audio | Dialogue, ambient sound and music. Only Veo 3.1, Kling 3.0 and Seedance 2.0 render audio natively. |
| technical | Render settings: aspect ratio, duration, fps, seed for reproducibility, negative prompt. |
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