{ jsonpromptstudio }

Ad & UGC Flagships

Travel Offer: Destination Hook

A travel-ad structure that leads with the emotional destination shot and leaves room for offer overlays.. Best for: Hotels, tourism boards, travel agencies, retreats.

travelhotelofferdestinationvertical

  1. Pick your model's tab — the JSON re-shapes itself to that model's block order and limits.
  2. Click any green value to edit it in place — swap the subject, setting, or style for your own.
  3. Copy and paste the JSON as your prompt in the tool — links below.
Google · duration 4s, 6s, or 8s (8s required for 1080p, 4K, or reference images) · 720p, 1080p, or 4K · audio native · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "style_frame": "Sunlit destination footage with clean negative space for offer text in post.",
    "model_handling": "Supports image inputs and reference-driven workflows; use product or style frames when exact object appearance matters."
  },
  "brand": {
    "hex_colors": "#0E7490, #FDE68A, #FFFFFF",
    "logo_handling": "Reserve lower third for real logo and offer text overlay in post.",
    "tone": "aspirational, calming, specific"
  },
  "scene": "Boutique hotel room opening onto a cinematic scenic view at golden hour",
  "subject": "Traveler entering a balcony view with ocean, resort pool, or mountain landscape visible",
  "action": "Traveler opens balcony doors, steps into sunlight, and pauses as the destination view is revealed",
  "camera": {
    "movement": "smooth follow from behind into wide reveal",
    "lens_mm": 24,
    "distance": "medium follow to wide reveal"
  },
  "lighting": {
    "type": "golden hour natural light",
    "quality": "warm highlights, soft interior shadows"
  },
  "style": "premium travel ad, emotionally inviting, realistic destination footage",
  "audio": "door opening, distant waves or birds, gentle uplifting music",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake resort signage, impossible architecture, over-saturated sky, warped balcony rails, text artifacts"
  }
}
  • Veo 3.1 follows structured prompts unusually well: lock camera, lighting and audio as separate JSON fields.
  • Native audio: describe dialogue, ambient sound and music directly in the audio field.
Kuaishou · duration expanded limits; exact caps vary by mode · mode-dependent · audio native audio-visual output · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "style_frame": "Sunlit destination footage with clean negative space for offer text in post.",
    "model_handling": "Use element references for products, outfits, characters or scenes when consistency matters."
  },
  "brand": {
    "hex_colors": "#0E7490, #FDE68A, #FFFFFF",
    "logo_handling": "Reserve lower third for real logo and offer text overlay in post.",
    "tone": "aspirational, calming, specific"
  },
  "subject": "Traveler entering a balcony view with ocean, resort pool, or mountain landscape visible",
  "action": "Traveler opens balcony doors, steps into sunlight, and pauses as the destination view is revealed",
  "scene": "Boutique hotel room opening onto a cinematic scenic view at golden hour",
  "camera": {
    "movement": "smooth follow from behind into wide reveal",
    "lens_mm": 24,
    "distance": "medium follow to wide reveal"
  },
  "lighting": {
    "type": "golden hour natural light",
    "quality": "warm highlights, soft interior shadows"
  },
  "style": "premium travel ad, emotionally inviting, realistic destination footage",
  "audio": "door opening, distant waves or birds, gentle uplifting music",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake resort signage, impossible architecture, over-saturated sky, warped balcony rails, text artifacts"
  }
}
  • Kling prompt guidance emphasizes Subject, Movement, Scene, Camera Language and Lighting.
  • Write the action field as a shot note, not a keyword list.
ByteDance · duration 4-15s · 480p, 720p, 1080p, 4K ratios in Runway API · audio native synchronized audio on supported hosts · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "style_frame": "Sunlit destination footage with clean negative space for offer text in post.",
    "model_handling": "Hosted Seedance 2 workflows support reference image, video and audio inputs; keep reference intent explicit."
  },
  "brand": {
    "hex_colors": "#0E7490, #FDE68A, #FFFFFF",
    "logo_handling": "Reserve lower third for real logo and offer text overlay in post.",
    "tone": "aspirational, calming, specific"
  },
  "camera": {
    "movement": "smooth follow from behind into wide reveal",
    "lens_mm": 24,
    "distance": "medium follow to wide reveal"
  },
  "subject": "Traveler entering a balcony view with ocean, resort pool, or mountain landscape visible",
  "action": "Traveler opens balcony doors, steps into sunlight, and pauses as the destination view is revealed",
  "scene": "Boutique hotel room opening onto a cinematic scenic view at golden hour",
  "lighting": {
    "type": "golden hour natural light",
    "quality": "warm highlights, soft interior shadows"
  },
  "style": "premium travel ad, emotionally inviting, realistic destination footage",
  "audio": "door opening, distant waves or birds, gentle uplifting music",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake resort signage, impossible architecture, over-saturated sky, warped balcony rails, text artifacts"
  }
}
  • Use a strict block order: CAMERA -> SUBJECT -> ACTION -> ENVIRONMENT -> LIGHTING -> STYLE.
  • Keep the camera block to a shot type plus one movement; stacking moves degrades output.
Alibaba · duration workflow-dependent · 720p open-weights TI2V · audio none in base text/image-to-video pipeline · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "style_frame": "Sunlit destination footage with clean negative space for offer text in post.",
    "model_handling": "Open-weights Wan 2.2 supports text-to-video and image-to-video; treat product/style references as image-to-video setup notes."
  },
  "brand": {
    "hex_colors": "#0E7490, #FDE68A, #FFFFFF",
    "logo_handling": "Reserve lower third for real logo and offer text overlay in post.",
    "tone": "aspirational, calming, specific"
  },
  "subject": "Traveler entering a balcony view with ocean, resort pool, or mountain landscape visible",
  "action": "Traveler opens balcony doors, steps into sunlight, and pauses as the destination view is revealed",
  "scene": "Boutique hotel room opening onto a cinematic scenic view at golden hour",
  "camera": {
    "movement": "smooth follow from behind into wide reveal",
    "lens_mm": 24,
    "distance": "medium follow to wide reveal"
  },
  "lighting": {
    "type": "golden hour natural light",
    "quality": "warm highlights, soft interior shadows"
  },
  "style": "premium travel ad, emotionally inviting, realistic destination footage",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake resort signage, impossible architecture, over-saturated sky, warped balcony rails, text artifacts"
  }
}
  • Wan 2.2 is the latest version with genuinely open, downloadable weights.
  • Open-weights Wan 2.2 has no native audio track in the base text/image-to-video pipeline.
Runway · duration 2-10s · 720p; output dimensions vary by aspect ratio · audio none in video generation · verified 2026-07-11 - click any value to edit 
{
  "references": {
    "style_frame": "Sunlit destination footage with clean negative space for offer text in post.",
    "model_handling": "Gen-4.5 supports text-to-video and image-to-video; reference images are often more important than long prompt text for consistency."
  },
  "brand": {
    "hex_colors": "#0E7490, #FDE68A, #FFFFFF",
    "logo_handling": "Reserve lower third for real logo and offer text overlay in post.",
    "tone": "aspirational, calming, specific"
  },
  "subject": "Traveler entering a balcony view with ocean, resort pool, or mountain landscape visible",
  "action": "Traveler opens balcony doors, steps into sunlight, and pauses as the destination view is revealed",
  "camera": {
    "movement": "smooth follow from behind into wide reveal",
    "lens_mm": 24,
    "distance": "medium follow to wide reveal"
  },
  "scene": "Boutique hotel room opening onto a cinematic scenic view at golden hour",
  "lighting": {
    "type": "golden hour natural light",
    "quality": "warm highlights, soft interior shadows"
  },
  "style": "premium travel ad, emotionally inviting, realistic destination footage",
  "technical": {
    "aspect_ratio": "9:16",
    "duration_seconds": 8,
    "fps": 24,
    "negative_prompt": "fake resort signage, impossible architecture, over-saturated sky, warped balcony rails, text artifacts"
  }
}
  • Runway recommends clear, direct language; text-to-video should describe both visual elements and motion.
  • Image-to-video prompts should focus on describing the motion of the scene.

Run this prompt

Copy the JSON above, then paste it as your prompt in any of these tools. Veo 3.1 is free to try inside Gemini (daily limit applies).

Veo 3.1 — free in Gemini ↗Veo 3.1 — Google Flow ↗Kling 3.0 — official app ↗Higgsfield — Kling, Seedance & Wan ↗fal.ai — API playground ↗Seedance 2.0 — Dreamina ↗Runway Gen-4.5 ↗

What each block does

BlockPurpose
referencesOptional image inputs: product, character face, or style frame. Use these where the model supports references; otherwise treat them as setup notes.
brandBrand constraints: colors, logo handling and voice. Models approximate hex colors and cannot render exact logos reliably; use a reference image or add exact logos in post.
sceneWhere it happens: location, time of day, weather, mood of the space.
subjectWho or what the shot is about. Keep it to one clear subject — models blur focus when given several.
actionWhat visibly happens during the clip. Describe motion the camera can see, not internal states.
cameraShot framing and movement. One movement per clip reads best on every current model.
lightingLight source, quality and shadow behavior. The single highest-leverage block for realism.
styleAesthetic direction: film stock, color palette, references, tone.
audioDialogue, ambient sound and music. Only Veo 3.1, Kling 3.0 and Seedance 2.0 render audio natively.
technicalRender settings: aspect ratio, duration, fps, seed for reproducibility, negative prompt.

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